Privacy Policy

Privacy Policy


As of 25th May 2018, the new European General Data Protection Regulation (GDPR) comes into effect. The GDPR changes how personal data can be used, and also allows individuals to be able to find out what information organisations have about them, and to have that data deleted in certain circumstances.

The Little Red Hen Jewellery is run by me, Alix Leeds as a sole trader. Your privacy is important to me and this policy document explains what personal data I collect from you and how I use it.

Information I Collect

To fulfil your order, you must provide me with certain information such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide me with additional personal information (for a custom order of jewellery, for example), if you contact me directly.

Why I Need Your Information and How I Use It

I rely on a number of legal bases to collect, use, and share your information, including:

  • as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;

  • when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;

  • if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and

Information Sharing and Disclosure

Under no circumstances is your data ever sold or rented to a third party.

I may share your personal information for very limited reasons and in limited circumstances, as follows:

  • Etsy. I share information with Etsy as necessary to provide you my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.

  • Folksy. I share information with Folksy as necessary to provide you my services and comply with my obligations under both the Folksy Seller Policy and Folksy Terms of Use.
  • Service providers. I engage certain trusted third parties to process orders and provide services to my shop, such as PayPal , Royal Mail and delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.

  • Paypal. I share information with Paypal as necessary to provide you my services and comply with my obligations under Consumer Rights Act 2015.

  • Stripe. I share information with Stripe as necessary to provide you my services and comply with my obligations under Consumer Rights Act 2015.

Offline Sales

If you purchase from The Little Red Hen on a face-to-face basis and you pay by card, you will be paying via iZettle. iZettle does not share or disclose any of your bank details to The Little Red Hen. If you required a receipt for your purchase, you will have been asked for your email address or mobile number to which your receipt may be sent. The Little Red Hen does not store or use any of this data you supply. If you require any further information on iZettle’s privacy policy, please copy and paste this link into your browser: https://www.izettle.com/gb/privacy-policy

  • Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.

  • Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

Communication and Marketing

If you have signed up to my mailing list, you will have ticked the opt- in button to receive product new, updates and promotions from The Little Red Hen. You can opt-out at any time by clicking the ‘unsubscribe’ button at the bottom of the email. The Little Red Hen uses Mailchimp to send these emails, and therefore they will also have a record of your name and email address. If you require more details of Mailchimp’s privacy policy, please copy and paste this link into your browser: https://mailchimp.com/legal/privacy/

Data Retention

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements.

I am required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years. After this point your information will be kept until you notify me otherwise; you have the right to be forgotten so contact me if you would like your data to be destroyed.

Transfers of Personal Information Outside the EU

I may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, I may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If I am deemed to transfer information about you outside of the EU, I rely on Privacy Shield as the legal basis for the transfer, as Google Cloud is Privacy Shield certified.

Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

  • Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.

  • Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.

  • Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

  • Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

Contact me

If you have any questions or concerns, you can contact me, Alix Leeds, by email, redhenjewellery@gmail.com or by post, 28, Bell Lane, Staplehurst, Kent, TN12 0BB United Kingdom